TM ROSER offers the service of creating a private label – production of products under a private trademark.
Private Label is an own brand of a product or service produced or provided by one company for sale under a brand owned by another company.
To date, the practice of Private Label has spread to almost all categories of goods and services, and their share in sales continues to increase, as well as the number of categories.
From the consumers point of view, a private label has a number of undeniable advantages. This is both a larger selection of products and their guaranteed quality at a favorable price. If the buyer is loyal to the network as a whole, this applies to the entire line of private label products.
A unified image with the organization of trade, a simple visual solution is emphasized, the possibility of using the product manufacturer’s developments, and a reduction in product marketing costs inevitably lead to a lower price of the product. The manufacturer of private label goods receives guaranteed sales of products manufactured under a contract with the owner of the private label.
For a manufacturer of goods, the advantage of producing goods under a private label is:
- growth of production and sales volumes;;
- sales guarantee;
- financing (possible) of production, at the expense of funds raised by the owner of the private label;
- possibilities of production of products related to the main production, the sale of
which is impossible through the traditional sales channels of the manufacturer; - savings on any purchases and supplies due to increased production volumes;
- loading of excess production capacity.
Private Label is one of the priority areas of activity of the ROSER company. The presence of the necessary production base and many years of experience in the field of production, as well as sales, allow us to cooperate both with national trade networks of Ukraine and with large exporters from foreign countries for many years.